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<title>Notes | Signal &amp; Co</title>
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<description>What we&apos;re learning from launches, festivals and first ideas.</description>
<language>en</language>
<item><title>Why first ideas take nine days</title><link>https://crust-store.pages.dev/demos/signal/blog/first-ideas-on-day-nine/</link><guid isPermaLink="true">https://crust-store.pages.dev/demos/signal/blog/first-ideas-on-day-nine/</guid><pubDate>Wed, 21 Oct 2026 00:00:00 GMT</pubDate><description>Not two, not thirty. Why we show clients real work on day nine of every project, and what happens on the eight days before.</description></item>
<item><title>How Northfield sold out before the line-up</title><link>https://crust-store.pages.dev/demos/signal/blog/northfield-sold-out/</link><guid isPermaLink="true">https://crust-store.pages.dev/demos/signal/blog/northfield-sold-out/</guid><pubDate>Wed, 12 Aug 2026 00:00:00 GMT</pubDate><description>Forty thousand tickets, three weeks early, with no names on the poster. What we made, and why it worked.</description></item>
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